Expert advice

Swell are the experts in all things fine hair.
Identify your hair type below and give
your hair the benefit of our Swell advice.

Write to expert Swell hair stylist, Andrew Bidwell, now with your hair queries and problems.

Read our Hair and Health section to find out more about Hair Health,
drugs and health conditions that may affect your hair.

Hair health

EXPERT TIPS FOR SASSY, RICH, COLOURFUL HAIR

COLOURING + BLEACHING SAFELY

Colouring and bleaching of hair can bring oodles of pleasure. However, hair may withstand a single process but regularly double or triple processing of hair can damage the structure of hair even leading to complete disintegration.

SILICONES: PUBLIC ENEMY NO. 1

Normal silicone-heavy conditioners and masques weigh fine hair down creating a greasy, limp look. They also maskdamage and resist uptake of good ingredients.Swell’s formulas contain no silicones, just 97% natural goodness to leave fine hair looking rich, luxurious and vibrant with natural colour.

THE MASQUE THAT DOESN’T MASK

Swell’s weightless, no-silicone ULTIMATE VOLUME MASQUE is essential for coloured, bleached or just plain dry hair. Use at least once a week and especially after colouring or processing to bring intensive hydration, repair and luxurious volume to coloured, processed and dry hair.

EXPERT TIPS FOR LUSCIOUS, SPRINGY CURLS + WAVES

CORRECT CONDITIONING

Swell's weightless, silicone-free ULTIMATE VOLUME MASQUE gives intensive hydration, builds body and helps prevent breakage. Use once a week on frizzy, curly hair.

AVOID SHAMPOO DAMAGE

Because frizzy and curly hair is more porous than other hair types make doubly sure you rinse shampoo even more thoroughly to avoid damage and product build up.

GET NATURAL SHINE + COLOUR

Curly hair can have a rougher cuticle which makes it look dull. Using synthetic silicone-laden products can give an unnatural shine but leaves it looking greasy. Using Swell’s 3 STEP SYSTEM makes hair shine with real health, and colours appear brighter and more natural.

GYPSY CURLS

Get excited by generous gypsy curls and waves with Swell’s new ULTIMATE CURL & BOUNCE TONIC. Just spray in and 10 minutes later watch as curls become defined and springy in front of your eyes.

EXPERT TIPS TO GIVE STRUCTURE & STRENGTH

PRODUCT OVERLOAD

Soft, baby fine or fragile hair is prone to go limp very easily, so don’t overload with product as this will make your soft hair even softer. Often just a pea-sized amount of product is sufficient. Experiment with finding just the right amount of product for your hair type.

TIME IS OF THE ESSENCE

Conditioner left in for too long can make hair too soft and therefore lose shape. If you have fine soft hair try rinsing out after a couple of seconds to condition without making hair go limp.

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