Ultimate Volume Shampoo 250ml

SKU: SWSH250W £0.00 £25.00
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STEP 1 in the Swell 3 Step System - Ultimate Volume Shampoo 250ml. Builds luxurious volume for fine, limp and thinning hair when used as part of Swell's 3-Step System. This colour-safe shampoo has a rich lather and texture. Swell's Ultimate Volume Shampoo leaves hair squeaky clean and starts the volumizing, growth boosting and conditioning process.  An elegant champagne colour and a delicious signature aroma from pure essential oils characterizes this powerful volumizing shampoo treatment.

Peruvian Maca - This South American root vegetable gives 93% increase in volume and extends the hair growth cycle, giving you healthier stronger hair.

Blue Lupin Peptides - This super bio-active protects hair from environmental stress, increases tensile strength and reduces colour fade for up to 30 washes

Apple Stem Cell Extract - Strengthens hair adhesion to the scalp by 50%, meaning less shedding.

No Silicones. No Build up. 97% Min. Natural Source. Suitable for Vegans. Gluten Free.

Note: Swell Ultimate Volume Shampoo is highly concentrated and can work out more economical than your regular shampoo.


How to use



Aqua (Water), Sodium Coco-Sulfate (Cocount-Derived Surfactant), Cocamidopropyl Betaine (Cocount-Derived Surfactant), Polyglyceryl-4 Caprate (Coconut/Glycerin-Derived Surfactant), Glycerin (Vegetable), Disodium Cocoamphodiacetate (Cocount-Derived Surfactant), Dimethyl Sulfone (Organic Sulphur), Carnitine Tartrate (Follicle-Stimulating Amino Acid), Phenoxyethanol (Preservative**), Benzyl Alcohol (Preservative**), Arctium Lappa Root Extract (Burdock), Potassium Sorbate (Preservative**), Sodium Chloride (Salt), Sodium Lauryl Glucose Carboxylate (Coconut-Derived Surfactant), Lauryl Glucoside (Cocount-Derived Surfactant), Malus Domestica Fruit Cell Culture Extract (Swiss Apple Stem Cell Extract), Lavandula Angustifolia Oil (Lavender), Melaleuca Alternifolia Leaf Oil (Tea Tee), Rosmarinus Officinalis Leaf Oil (Rosemary), Calendula Officinalis Flower Extract, Hydrolysed Lupine Seed Extract, Urtica Dioica Extract (Nettles), Leptospermum Petersonii Oil (Lemon Tea Tree), Pelargonium Graveolens Flower Oil (Geranium)

Citrus Aurantium Amara Peel Oil (Petitgrain), Tocopherol (Vitamin E), Angelica Polymorpha Sinensis Root Extract (Dong Quai), Aspalathus Linearis Leaf Extract (Rooibos), Dioscorea Villosa Root Extract (Wild Yam, Serenoa Serrulata Fruit Extract (Saw Palmetto), Xanthan Gum, Cedrus Deodara Wood Oil (Himalayan Cedarwood), Citrus Reticulata Peel Oil (Mandarin), Sodium Benzoate (Preservative**), Citric Acid, Lepidium Meyenii Root Extract (Peruvian Maca), Oat Beta Glucan, Gluconolactone (Natural Acidifier), Niacinamide (Vitamin B3), Sodium Starch Octenylsuccinate (Naturally-Derived Emulsifier), Calcium Pantothenate (Vitamin B5), Maltodextrin (Sugar), Lecithin, Aloe Barbadensis Leaf Juice (Aloe Vera), Sodium Ascorbyl Phosphate, Pyridoxine Hci (Vitamin B6), Tocopheryl Acetate (Vitamin E), Calcium Gluconate, Silica, Linalool*, Limonene*, Citronellol*, Geraniol*

* Naturally-occurring aromatic components of essential oils

** Soil Association-approved

Kathleen Seaman
I've always had fine hair. Since using Swell people (and my celebrity hairdresser) remark that my hair has never looked so full and healthy (I used to use Redken which is excellent but Swell is even better!)
I LOVE this product in fact cannot live without it. Was introduced by accident and now scour the internet making sure always have 2 bottles in case it ever runs out. Have finally found the company itself. The product Is exactly as it says - light / volumising / easy to use / smells fresh. Can not recommend more highly also I use shampoo and conditioner
Well, Swell, you have been an absolute godsend!!!!! I became very concerned when I first noticed my post-menopausal thinning hair a few years ago. I went into panic mode, tried all sorts of products (had to be natural of course) but nothing seemed to work. Then I had a chance conversation with a very knowledgeable M&S assistant who recommended Swell. She did stress that I needed to give it time - makes sense I suppose when you consider speed of hair growth. I felt a differnce from day one. My hair felt and looked thicker and my scalp felt 'alive'. I am now into my second year, have used nothing else, my hair is so much thicker and I rarely have any precious hair sitting in the shower hair trap. I'm on my second batch (that's economy) and my only concern is 'what if they stop producing this amazing product '. I was devestated when I learned that M&S have stopped selling Swell - I would use my 20% discount which is a huge help. I guess it's 'shop around' time. So please, continue your good work, and thank you for producing a 'self esteem saving product'.
Liz Rigarlsford
A REVELATION Posted by Liz Rigarlsford on 17th May 2016 Have tried so many shampoos and conditioners, but because I have white hair just couldn't get it right, it was always dry looking! I have just bought Swell and used it twice!! Well - never seen or used anything like it, my hair although not short, is silky and so so shiny!! It's not fluffy or dry and I didn't need loads of styling product - in fact I didn't have to use any!! Unheard of for pale hair. It is indeed a revelation! Thank you Swell, it really is a swell product (sorry for the pun).
One & Only Posted by Kizzi on 8th Jan 2016 This is the best shampoo I've ever tried for my thinning hair. Beautifully fragrant, shiny hair & no silocones to weigh my hair down. This is the only shampoo for me.
hair fall much reduced Posted by Cathy on 29th Nov 2015 Recommended. I have very fine and thinning hair. Hair fall is really reduced. Even in a couple of weeks. Also fuller and feels well conditioned. Great smell too. Happy camper.
Wendy M
Amazing volume effortlessly. Posted by Wendy M on 6th Nov 2015 I've been using Swell for a couple of weeks and amazed at the difference. I had a job interview so had a salon blow dry and requested lots of volume - except I was disappointed as compared to my efforts using Swell it was no where near as full. I'm dreadful at blow drying too but my hair now behaves itself!! Converted.
Maggie Phillips
Shampoo best ever Posted by Maggie phillips on 18th Aug 2015 Love it, tend to use a little more than suggested, but does what it says, really pleased there's no nasties this either.
Thank you! Posted by Katie on 8th Sep 2014 I have tried various 'volumising' products for my very fine hair and always found them very heavy. I was so pleased to find Swell and find that it worked and made my hair look so healthy. My hairdresser noticed and is so impressed they are now stocking it. I got my mum to give it a go, she was most pleased when someone stopped her at work and asked what she had done to her hair. Thank you Swell team!
Satisfied Swell Customer
Does what it says Posted by Satisfied Swell Customer on 1st Sep 2014 I have tried lots of products to make my fine hair (but lots of it) stop being so floppy and none of them worked. Then a few months ago, I read about Swell, gave it a go and have been using it since. It makes my hair sit much better and gives it more volume.
Satisfied Swell Customer
Thicker Hair Posted by Satisfied Swell customer! on 26th Aug 2014 My hair feels much thicker after 3 weeks of use,would recommend this product.

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