What is Swell?

#VOLUMEREVOLUTION

Before Swell all volumizing brands merely provided a short term cosmetic fix.

Swell was founded to provide a real, natural, long term solution for fine, limp & thinning hair. Whether you have fine hair, baby fine hair, hair loss or you are just looking for more volume you will find Swell can dramatically help you.

Ultimate volume is as simple as...

Shampoo
Conditioner
Root complex

Swell offers immediate volume from Day 1.
Improved hair growth and reduced hair loss.

And blow dries that last and last…
and last… 2, 3 and even 4 days.

Our Formulas are at
the Heart of Everything we do

The secret of Swell lies in our Root Nutrient Complex, a unique blend of 18 carefully selected botanical actives sourced from around the world.

At Swell we believe natural is best. That’s why we never ever use the cheap silicones, SLS, Parabens and other petrochemical ingredients beloved of other volumizing brands. We spent 2 years researching, testing and comparing our formulas until we were convinced they were the best on the market.

Swell benefits

Immediate
and
lasting volume

The immediate wow factor... then blow dries that last 2,3 even 4 days.

INCREASED HAIR
GROWTH. REDUCED
SHEDDING

Swell gets to the root of the problem by extending the growing phases in the hair growth cycle.

No
silicones.
NO BUILDUP

Weightless formulas ensure no product build-up to overload fine and limp hair.

MINIMUM 97%
NATURALLY
SOURCED

No SLS, Parabens, Harsh chemicals.

Superior
DETANGLING

No need for special detanglers; Swell's conditioners contain the best detangling ingredients.

Color
Safe

Reduces colour fade for up to 30 washes (even with red dyes).

FULLER,
THICKER,
Stronger

Swell actually creates stronger hair with increased elasticity when used regularly.

Swell
is
ECONOMICAL

Better results using less product plus no need for mousses and gels makes Swell at least as economical as your normal haircare products.

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A complete haircare range

No more gels, mousses, sprays! Swell provides a complete range of products specifically designed for fine & thinning hair to complement Swell's 3-Step System

ULTIMATE VOLUME MASQUE

Dried out and tired coloured and processed hair is a cinch. Just add Swell’s Ultimate Volume Masque to your regime once a week for hair that is hydrated, conditioned and voluminous (without the silicone gloop that other masques leave).

ULTIMATE PROTECT AND RENEW SERUM

Our new award winning Ultimate Protect & Renew Serum (silicone-free of course) gives perfect protection from heat tools whilst restoring split ends and building shine and gloss.

ULTIMATE CURL & BOUNCE TONIC

Curls are in! Get excited by generous gypsy curls and waves with Swell’s new Ultimate Curl & Bounce Tonic. Just spray in and 10 minutes later watch as curls become defined and springy in front of your eyes.

ULTIMATE VOLUME DRY SHAMPOO

If you’re a girl (or guy) on the go you can’t do without your Dry Shampoo. But banish the thought of sticky, powdery aerosol sprays and move to Swell’s Ultimate Volume Dry Shampoo. Swell’s has the media experts and session stylists going crazy with its unique glam handbag-sized pump that delivers a targeted amount of freshly scented hair conditioning powder just where you need it.

Shop the Swell Range

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